Part 1 – due in 4 days

SB4001: Assessment Instructions

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Review the details of your assessment including the rubric. You will have the ability to submit the assessment once you earn a score of 80% or better on all of the related sub-competency quizzes and engage with your Faculty Subject Matter Expert (SME) in a substantive way about the competency.

Overview

For this Performance Task Assessment, you will complete a comprehensive business portfolio for XYZ Corporation. The portfolio will consist of three parts. Part 1 will be an audio-enhanced PowerPoint presentation on business strategies that focus on a global context, which includes concepts such as the strategic management process, best practices for executing and implementing strategy, and strategies for competing domestically and globally. Part 2 will be a written business report on incorporating analytical tools into strategy, which includes concepts such as environmental analysis, SWOT and SWOTT analysis, and the value chain, as well as identifying, selecting, and implementing strategies. Part 3 will be an audio-enhanced PowerPoint presentation on ethical and socially responsible strategy.

Professional Skills:  Written Communication, Oral Communication, Information Literacy, Inquiry & Analysis, and Technology are assessed in this Competency.

Your response to this Assessment should:

· Reflect the criteria provided in the Rubric.

· Adhere to the required assignment length.

This Assessment requires submission of a three-part business portfolio that includes a script for your audio narration for Parts 1 and 3, to be provided within the notes area of each applicable slide. Save these files as SB4001_Pt1_firstinitial_lastname (for example, SB4001_Pt1_J_Smith), SB4001_Pt2_firstinitial_lastname (for example, SB4001_Pt2_J_Smith), and SB4001_Pt3_firstinitial_lastname (for example, SB4001_Pt3_J_Smith).

When you are ready to upload your completed Assessment, use the Assessment tab on the top navigation menu.

Instructions

Before submitting your Assessment, carefully review the rubric. This is the same rubric the assessor will use to evaluate your submission and it provides detailed criteria describing how to achieve or master the Competency. Many students find that understanding the requirements of the Assessment and the rubric criteria help them direct their focus and use their time most productively.

Rubric

Access the following to complete this Assessment:

· Refer to the following case studies:

· Gupta, S., Addis, M., & Page, R. (2015). Eataly: Reimagining the grocery store. Harvard Business Publishing.

· Hoffman, A. (2015). Firestone: Crises across the decades. Harvard Business Publishing.

· Lakhani, K. R., & Tushman, M. L. (2014). Victors & Spoils: "Born open", multimedia case. Harvard Business Publishing.

· Download the Academic Writing Expectations Checklist to review prior to submitting your Assessment.

· Download the following Assessment Templates:

· SB4001 Part 1 Assessment Template (PowerPoint Presentation)

· SB4001 Part 2 Assessment Template (Word Document)

· SB4001 Part 3 Assessment Template (PowerPoint Presentation)

Developing and Executing Global Business Strategies

For this Performance Task Assessment, you will complete your final assignment as an employee of XYZ Corporation. Based on the successful contributions you have already made to various departmental projects within XYZ (i.e., throughout your BSBA program), you have been selected to produce a portfolio at Isabella Torres’s request. XYZ Corporation is launching a new initiative that focuses on assisting business leaders with developing and implementing global business strategies that take a multidisciplinary approach to build and/or strengthen competitive advantage. The portfolio will contain a series of short reports and presentations that examine business strategy from a number of angles and can be provided to clients to address their particular business needs. The portfolio will focus on employing strategies to build sustainable competitive advantage in a global environment. In order to develop the components of this portfolio, you will analyze a series of case studies and provide recommendations and suggestions for the companies in the case studies, using what you have learned throughout this program.

Please Note: The case studies are based on real companies. You are only required to analyze the companies through the timelines that the case studies present. For example, one company has continued to grow since the case studies were released and another has closed. You are welcome to do additional research to explore what has happened to the individual companies since the case studies were written. If you decide to include additional information in the components of your portfolio, be sure to include only that which is relevant to your analysis of the case and cite any sources referenced. Keep in mind that just because a strategy is current does not always mean it is a good strategy. Additionally, as you develop recommendations for each organization, be sure to bring forward specific considerations related to the various functional and strategic areas (e.g., finance, accounting, human resources, marketing, IS/IT, operations, etc.) that are involved in the management of a company.

Part 1: Business Strategies in a Global Environment

For Part 1, Isabella wants XYZ Corporation to provide clients with information on how to analyze the effectiveness of their business strategies in order to make improvements and maintain competitive advantage. She wants to include the impact of a company’s mission/vision/value statements, organizational culture, and leadership. Additionally, Isabella wants to be sure to include specific details about approaching domestic and global environments, which is a main focus of this portfolio. To complete Part 1, refer to the “Eataly: Reimagining the Grocery Store” case study and create a PowerPoint presentation (with audio narration) that addresses the following prompts in the template provided. (Please Note: For each content slide, you will need to include the script for your accompanying narration within the notes area. Be sure to review the resources provided on adding audio to your PowerPoint if you need additional information.)

The Strategic Management Process (15–20 slides)

· Analyze Eataly’s business strategy and address the following:

· Describe Eataly’s business strategy, including at least three of its major components. (1–2 slides)

· Analyze the effectiveness of Eataly’s business strategy, including its biggest strength. (2 slides)

· Propose at least two improvements to Eataly’s business strategy that you would recommend to its leadership team. In your recommendations, include specific functional and strategic areas such as operations, finance, marketing, human resources, partnerships, et cetera, that would play a critical role in these strategic changes. (2–3 slides)

· If your recommendations reflect actions taken since the case was written, cite any sources used (whether incidental or intentional).

· Refer to the Eataly Manifesto (Exhibit 7) and address the following:

· Illustrate how Eataly carries out at least three of the items from its manifesto by putting them into practice. (3 slides)

· Using the Manifesto and the case study as references, identify the following items as a suggestion for Eataly’s leadership: vision statement, mission statement, values statement, and goals/objectives. (2–3 slides)

· Analyze Eataly’s competitive advantage(s) and address the following:

· Appraise Eataly’s strongest competitive advantage, as well as its greatest vulnerability/limitation. (2 slides)

· Analyze how Eataly’s strategic planning contributed to the competitive advantage it has created. (1–2 slides)

· Propose at least two recommendations, including specific examples, for how Eataly might adjust its business strategy so the company can strengthen its competitive advantage in the market. (2–3 slides)

Leadership Best Practices for Strategy Execution and Implementation (5–9 slides)

· Analyze how organizational culture plays a role in Eataly’s business strategy. (1–2 slides)

· Propose how Eataly might further shape its organizational culture to align with business goals and objectives. (1–2 slides)

· Analyze at least two of the leadership best practices that Eataly employs to enable effective strategy execution and implementation. (2–3 slides)

· Propose at least two additional leadership best practices that Eataly could incorporate. (1–2 slides)

Crafting Strategies for Competing Domestically and Globally (6–8 slides)

· Analyze which approaches you think are most effective for Eataly to reach its domestic market. (1 slide)

· Analyze which approaches you think are most effective for Eataly to reach its global market. (1 slide)

· Explain why the differences between approaching a domestic market and global market exist. (1 slide)

· Analyze what considerations Eataly would need to address if it were to enter another market. (1–2 slides)

· For example, how might its strategies change if it were to enter a more suburban area instead of an urban area? What about when entering a country where the company has not yet established a presence?

· Explain how Eataly incorporates diversification into its business strategy. (1 slide)

· Explain whether a diversification strategy benefits Eataly’s ability to compete in a domestic vs. global market, including what, if any, differences exist between the two. (1–2 slides)

As part of your presentation (Part 1), make sure to include Introduction and Conclusion slides regarding your topic. You also need to provide a References slide with a minimum of 6 references from the Walden Library or other scholarly academic sources.

Part 2: Using Analytical Tools in Strategy Identification, Selection, and Implementation

For Part 2, Isabella wants XYZ Corporation to provide clients with information on how they can develop and execute strategies to create competitive advantage. She also wants to be able to provide them with examples of how analytical tools can be used in business strategy. To complete Part 2, refer to the “Victors & Spoils: ‘Born Open’” case study and create a written report that addresses the following prompts in the template provided.

Analytical Tools in Business Strategy (750–1,050 words, or 10–14 paragraphs)

· Describe at least two strategies that Victors & Spoils employed in their attempt to create and sustain competitive advantage. Explain whether these strategies were effective and why or why not. (225–300 words, or 3–4 paragraphs)

· Identify at least two analytical tools that Victors & Spoils could use to inform their decision making about whether to remain independent or partner with another company. Explain why each tool would be useful and how each would apply to the situation that Victors & Spoils is going through in the case study. (225–300 words, or 3–4 paragraphs)

· Identify in what ways doing an in-depth environmental analysis (e.g., PEST or PESTLE) before creating a strategy could be important for Victors & Spoils. (150–225 words, or 2–3 paragraphs)

· Analyze how Victors & Spoils could benefit from using a SWOT analysis, including the potential advantages of using a SWOTT over a SWOT. (150–225 words, or 2–3 paragraphs)

Using SWOT Analysis to Develop Strategic Approaches (150–225 words, or 2–3 paragraphs, plus 1-page SWOT table)

· Using the information provided in the case study, prepare a SWOT analysis for Victors & Spoils that you would provide to John Winsor and Jon Black to help with their concerns about how to grow the business. (Completed SWOT table, approximately 1 page)

· Based on the results of the SWOT analysis you performed, develop at least two recommendations for strategic approaches, including any Blue Ocean strategies, the company leadership could take to achieve and sustain competitive advantage. In your recommendations, include the different aspects of the business that would need to play a part. (150–225 words, or 2–3 paragraphs)

This report (Part 2) should contain at least four references from the Walden Library or other scholarly academic sources.

Part 3: Implementing an Ethical and Socially Responsible Strategy

For Part 3, Isabella wants to provide clients with information on how to analyze their companies’ practices from an ethical and socially responsible standpoint. She wants clients to have an example of the recommendations that XYZ Corporation would provide to an actual company and how it could incorporate ethics, corporate social responsibility, and positive social change into its strategic approach. To complete Part 3, refer to the “Firestone: Crises Across the Decades” case study and create a PowerPoint presentation (with audio narration) that addresses the following prompts. (Please Note: For each content slide, you will need to include the script for your accompanying narration within the notes area. Be sure to review the resources provided on adding audio to your PowerPoint if you need additional information.)

Implementing an Ethical Strategy (7–11 slides)

· Analyze at least two ways in which Firestone acted ethically over the years in its dealings with Liberia. (2–3 slides)

· Analyze at least two ways in which its actions were unethical. (2–3 slides)

· Analyze whether Firestone’s positive actions outweighed the negatives or if Firestone should do more. (1–2 slides)

· Create at least two recommendations for what Firestone could do to better ensure its practices and policies are held to a high ethical standard. (2–3 slides)

Implementing a Socially Responsible Strategy (6–10 slides)

· Explain how the practices and policies related to corporate social responsibility and positive social change are a reflection of Firestone’s ethics. (1–2 slides)

· Analyze the potential benefits and risks of having CSR and/or positive social change as part of Firestone’s business strategy. (1–2 slides)

· Propose at least two ways that Firestone can better incorporate CSR and/or positive social change initiatives into its business strategy. (2–3 slides)

· Provide two additional recommendations for how Firestone could continue to repair any damage to its reputation and move forward in a productive manner, including which business departments/units will be most effective in helping to carry out these recommendations. (2–3 slides)

As part of your presentation (Part 3), make sure to include Introduction and Conclusion slides regarding your topic. You also need to provide a References slide with a minimum of 4 references from the Walden Library or other scholarly academic sources.

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