Assessment due in 48 hours
ASSESSMENT INSTRUCTIONS ARE ATTACHED – THE FIRST ATTACHMENT – MUST USE TEMPLATE – DUE IN 48 HOURS
Getting Started
In order to compete in any business domain, an organization’s leaders must be aware of the current competitive climate and determine how the company will set itself apart from the other businesses in that domain. The resources in this Learning Activity will help you gain an in-depth understanding of the types of competitive strategies an organization can adopt.
VIDEO: COMPETITIVE STRATEGY IN 3 MINUTES (3:29)
Competitive Strategy in 3 Minutes
25urbany. (2011, June 14). Competitive strategy in 3 minutes [Video file]. Retrieved from https://www.youtube.com/watch?v=bl5cyZlay4k
ARTICLE: COMPETITIVE BUSINESS STRATEGIES
Competitive Business Strategies
LaMarco, N. (2018). Competitive business strategies. Retrieved from https://smallbusiness.chron.com/competitive-business-strategies-4623.html
Time Estimate: 3 min
VIDEO: HOW TO DEVELOP COMPETITIVE ADVANTAGE FOR YOUR BUSINESS? (4:44)
How to Develop Competitive Advantage for Your Business?
Positive Revolution. (2017, September 6). How to develop competitive advantage for your business? [Video file]. Retrieved from https://www.youtube.com/watch?v=mvGBYoob1pA
ARTICLE: WHAT ARE THE FOUR MAJOR TYPES OF COMPETITIVE STRATEGIES?
What Are the Four Major Types of Competitive Strategies?
What Are the Four Major Types of Competitive Strategies?
Quain, S. (2018). What are the four major types of competitive strategies? Retrieved from https://yourbusiness.azcentral.com/four-major-types-competitive-strategies-6166.html
Time Estimate: 3 min
Attachments areaPreview YouTube video Competitive Strategy in 3 Minutes
Competitive Strategy in 3 MinutesPreview YouTube video How to develop competitive advantage for your business?
How to develop competitive advantage for your business?
Assessment Template: Company Competitive Advantage Analysis
Prepared by: Replace this text with your name.
Date: Replace this text with the submission date.
Walden University, CBE Information Systems in Enterprise, Organizational Competitiveness and IT, IS3005
Page 4 of 4
Part 1: Overview of Competitive Strategy for a Business
Company Information
Replace this text with your response to the following: In 150–225 words (2–3 paragraphs), describe the company you selected for your analysis, as well as its competitive landscape, and explain why it can be characterized as a competitive business.
Competitive Strategies
Replace this text with your response to the following: In 75–150 words (1–2 paragraphs), identify at least one type of competitive strategy that this business uses, including specific examples/evidence to support your assertion.
Part 2: IT and Competitive Advantage
Information Systems and Competitive Business Strategies
Replace this text with your response to the following: In 150–225 words (2–3 paragraphs), illustrate the company’s use of information systems as part of its competitive business strategies.
Analysis of Competitors: Part 1
Replace this text with your response to the following: In 225–300 words (3–4 paragraphs), analyze the company and its two competitors through the lens of Porter’s Five Forces.
Analysis of Competitors: Part 2
Replace this text with your response to the following: In 225–300 words (3–4 paragraphs), analyze the company and its two competitors through the lens of one additional competitive analysis model or tool.
Company Comparison
Replace this text with your response to the following: In 150–225 words (2–3 paragraphs), compare the three companies in light of your two completed analyses, including a discussion of which tool you feel was more useful in helping you to determine the competitive position for your selected company.
Competitive Posture
Replace this text with your response to the following: In 75–150 words (1–2 paragraphs), present your analysis of the current competitive posture of your selected company.
References
Include appropriately formatted references to at least four scholarly sources to support the statements made in your report. Please refer to the Academic Writing Expectations Checklist for more information.
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